It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!). Those elements are primarily the graphics: icon, screenshots, feature graphic, and the localized texts. At keenmobi, we’ve pioneered the science behind app store optimization and mobile app marketing. You can’t trust your own intuition here, and the user response is not always going to be as good as you expect. A well-composed short description is the highlight of all the best things about your app or game, and the best use that a developer can give to this field is to include the core keywords and the main purpose of your app. We’re trusted by 1000’s of developers to manage their mobile app marketing and ASO with our App Store Optimization Service.
While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. How to Optimize Your Google Play Store Listing for ASO. Those elements are primarily the graphics: icon, screenshots, feature graphic, and the localized texts. Later in this post we will take a close look in the details of ASO on-metadata and an anatomy of a perfect Google Play Store listing of an Android app. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization. No, App Store Optimization is something that needs to be done on an ongoing basis.